Linkedin Secrets

Linkedin Secrets

If you’d like to know the fully researched and genuine secrets to increase your visibility on Linkedin, you’re in the right place.  LinkedIn isn’t just an online resume, it is a social network. It’s time to stop lurking on LinkedIn and draw attention to your profile...
What is the difference between Branding and Marketing?

What is the difference between Branding and Marketing?

Marketing Vs Branding Ready for a date? Marketing invites you to a first date. Branding makes you feel so good that you ask for a second date. Marketing spends a lot of time talking about himself. Branding spends most of the time asking about you. Marketing brings you...
Working with a Designer

Working with a Designer

The following article is inspired by a blog post by Seth Godin – ‘Working with a Designer (four paths)’. In the article, he posits four postures with commentary when working with a designer: I know what I want. Bring your vision. Bring in your folder...
What is search intent?

What is search intent?

Through NOVA Insights, we’ve recently been posting explanations of current SEO terminology, in a move to help readers make sense of the jargon and processes that affect both company and customer as we navigate our way around the internet. This time, we’re covering...