Conversion Leads is a new option for an ad set’s delivery, that uses Facebook’s Conversions API to improve the overall quality of the lead. Here’s a simple breakdown: Leads optimized to quantity, giving you the highest volume of leads for your budget. This was how...
Several times a year Google releases a core update which can sometimes disrupt traffic. The new Broad Core Algorithm Update was recently released. Expect widely noticeable effects, such as spikes or drops in search rankings. Core updates are “broad” in the sense that...
Google will be making more data available in the Keyword Planner Tool, so you can make informed decisions about your search campaigns. The new metrics in the Google Keyword Planner Tool will include year-over-year change, three-month change and trend type. YoY Change...
Looking for more authority in your domain? Have you come across the phrase Domain Authority? Well, in an online world where getting your company’s website ranking up in that ‘all important’ first page of search results, it’s a term that fundamentally means relevance....
Instagram is expanding the ability to share links in stories to all accounts, which is accomplished via the use of new link stickers. All Instagram accounts can now share links in stories, a feature that was previously reserved for verified and high-follower accounts....
Google rolled out continuous scroll to mobile search results in October in the US and will roll this out globally in 2022. What is continuous scroll? Continuous scroll replaces Google’s search results for mobile users. Instead of presenting users with a list of pages...
