What is the difference between Branding and Marketing?

What is the difference between Branding and Marketing?

Marketing Vs Branding Ready for a date? Marketing invites you to a first date. Branding makes you feel so good that you ask for a second date. Marketing spends a lot of time talking about himself. Branding spends most of the time asking about you. Marketing brings you...
Working with a Designer

Working with a Designer

The following article is inspired by a blog post by Seth Godin – ‘Working with a Designer (four paths)’. In the article, he posits four postures with commentary when working with a designer: I know what I want. Bring your vision. Bring in your folder...
What is search intent?

What is search intent?

Through NOVA Insights, we’ve recently been posting explanations of current SEO terminology, in a move to help readers make sense of the jargon and processes that affect both company and customer as we navigate our way around the internet. This time, we’re covering...
What is Search Engine Marketing? (or SEM)

What is Search Engine Marketing? (or SEM)

Search engine marketing (SEM) is the method of strategically enhancing visibility in major search engines. The two main methods of optimising search engine presence are organic optimisation (widely known as search engine optimisation or SEO), and paid-search marketing...
What’s The Best Long-Term Online Marketing Strategy?

What’s The Best Long-Term Online Marketing Strategy?

Marketing and advertising strategies can be split into two main categories: long-term and short-term. Short-term strategies are ideal if you need to build traffic or sales quickly; for a set amount of money, you can place and ad or distribute a message that leads to...