Several times a year Google releases a core update which can sometimes disrupt traffic. The new Broad Core Algorithm Update was recently released. Expect widely noticeable effects, such as spikes or drops in search rankings.

Core updates are “broad” in the sense that they don’t target anything specific. Rather, they’re designed to improve Google’s systems overall. Pages that drop in rankings aren’t being penalized; they’re being reassessed against other web content published since the last update. Focusing on providing the best possible content is the recommended way to deal with the impact of a core algorithm update.

Broad core updates happen every few months but sites might not recover from one update until the next one rolls out. Improvements do not guarantee recovery, however, choosing not to implement any improvements will virtually guarantee no recovery.

Google Search Console rolls out new design

The design is aimed at improving accessibility and user experience. Login to your Google Search Console account at google.com/search-console to see the new design.

Logo schema changes

Google now requires logos to look good on a white background. The new guidelines from Google include making sure images look how you intend on a purely white background (for example, if the logo is mostly white or gray, it may not look how you want it to look when displayed on a white background).

This is a new requirement for your logo structured data and if logo does not render well on white backgrounds, it may not qualify for inclusion in search results or the Google Knowledge panel.

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