New identity for asset maintenance provider

With an extensive five-year growth plan in place, independent asset maintenance provider, United Plant Services was looking to effectively push the capabilities of its skilled, reliable and knowledgeable team, whilst attracting new clients. That’s why the team invited us to develop a new brand, marketing materials & communications strategy.

Brand alignment

Designed to reveal a strong and bold new look inline with the company’s passion and ambition, United Plant has embarked on a ‘brand journey’ as it looks ahead to the future.

Further to market research and stakeholder feedback, the new brand mark has been designed to resemble United Plant’s ability to ‘protect’, ‘defend’ and ‘armour’ customers’ assets.

Brand development

To spearhead United Plant’s safety strategy, we also developed the ‘UNITED PEOPLE’ sub-brand. This will play an instrumental role in driving safety and communicating best practise across the business and cementing the brand as a safety leader across within the heavy plant industry.

Tactics

> Branding

> Art direction

> Web design

> Print design

> Public relations

> Digital marketing

Results

Following a successful launch event, the new assertive brand has been rolled out across the business including: vehicle livery, stationary, website, social media assets, uniform, advertising and promotional material.

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