Prosumer cookware branding & positioning

ProWare, part of a family run business, is one of the country’s leading designers and manufacturers of professional quality cookware. The ProWare ranges are carefully specified and manufactured with high quality materials to ensure that they deliver a lifetime of satisfaction.

Solid foundations

Having worked with the founding members of ProWare for a number of years designing packaging and POS for Wilko, ASDA, Morrisons and Marks & Spencer, we were asked to be involved in the development of the ProWare brand right from those exciting early stages, allowing us to add a few special touches, not just to the brand, but in product development too.

Tactics

> Branding

> Art direction

> Web design

> Print design

> Packaging

Positioning & development

Following a launch campaign that included in store demonstrations and influencer marketing, the ProWare brand was a hit within the Prosumer market. The ever expanding range is now sold direct through the ProWare’s website and stocked in many leading stores throughout the UK.

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