Our viewing habits and the way we watch video has changed. We’re on our mobiles 24/7, we’re on social media constantly and we want stuff that’s short and shareable. When it comes to social media, there is no better form of content than video. Written content rarely gets viewed, or even shared, whereas videos are much more likely to engage your audience by grabbing their attention in busy social media feeds.

All good social media videos have a few things in common that you can learn from to create better videos on any social media platform – here are just a few that the team at NOVA would like to share with you…


Entertain, inspire or educate

Rule number one is to make your video valuable! Aim to either educate, entertain, or inspire.


Be attention-grabbing

If your video’s not engaging in the first few seconds, your fans are likely to keep right on scrolling. Add an eye-catching title card and aim to grab viewers’ attention in the first 3 seconds.


Don’t require sound

Make sure your video works well without sound (most videos on social media are muted until the user chooses to turn on sound). If you want people to listen, encourage viewers to tap for sound in the video description or captions.


Add captions

Lots of pages have success with completely wordless or text-only videos. But if dialogue is a must, add captions so viewers can follow along.


Keep it short

Short videos tend to perform best on social media. We’re talking 2-3 minutes tops on Facebook and Twitter. Instagram only allows videos of up to one minute, though the old upper limit of 15 seconds is still often a good length to aim for.


Try a new view

Bird’s-eye or drone videos, 360° views, Go-Pro action shots – try making videos that offer viewers a seldom-seen view!


Let ‘em loop

Videos on Instagram loop automatically, as do short videos on Facebook and Twitter. Take that into account when you’re creating them – you might even want to try a seamless loop that viewers won’t notice.


Upload natively

With Instagram you don’t really have a choice, but on Facebook and Twitter you can either share a link to a video hosted on another site (usually YouTube) or you can upload a video file directly, which is called a ‘native’ video. Facebook’s algorithm prioritises native video, meaning your video is more likely to be seen in users’ feeds if it’s uploaded natively.

Need a little help or advice?