Specialist, full-service marketing solutions
Bell Equipment is a global specialist in large construction equipment. With a budget a fraction of its main competitors, robust marketing solutions were required to help the company achieve increased market share across Europe.
Brand development
Working closely with Bell HQ in South Africa, we have devised a consistent, eye-catching brand image across all materials appropriate for a UK and European target audience. These have included advertising, promotional, web design, digital marketing, literature and exhibition stand design.
Brand innovation
In order to pioneer an industry not renowned for being early adopters of marketing technology, a recommendation was made for the creation of an app to provide an interactive experience for Bell customers and prospects. The app features videos showing vehicles in different applications, as well as at-a-glance technical specifications and fuel calculator.
Brand impact
During our relationship with Bell Equipment I have designed and, in collaboration with a strategic partner, built a number of stands at Hillhead in the UK, Intermat in France and ConExpo in America. Working with such large equipment presents it challenges, but working closely with the Bell team, together we consistently deliver stands with real impact and a welcoming exceptional visitor experience.
Tactics
> Branding
> Art direction
> Web design
> Print design
> Public relations
> Direct marketing
> Exhibition design
> Merchandise
> Digital marketing
> Video
Results
We have been working with Bell Equipment for over a decade, achieving a consistently high performance and delivering results. Like-for-like equipment comparisons show that Bell is now one of the market leaders for its primary product ranges of loaders & ADTs.
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