Your brand, and how it’s utilised in your marketing, must be done in a careful and thoughtful manner, and the colours that you use to represent your brand and products are very much a part of this consideration. Different colours trigger different psychological responses, and smart use of colour can have a big impact on perception, and can even drive action from your audience.

To glean more insight into the impact of different colours in your marketing efforts, the team from LuxurySoCalRealty have put together the infographic below, which looks at the various ways in which colour can and should be used in marketing.

The infographic looks at the following elements:

  • The power of colour in marketing
  • What colour does to the human brain
  • How colour can make or break your marketing efforts
  • Colours that can maximise your marketing value
The-Psychology-of-Color-in-Marketing

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